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This list reveals the top 10 toys importers based on their percentage of global import purchases (shown within parenthesis). In 2016, world toys imports totaled US$108.1 billion.
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African Importers
Africa imported $1 billion worth of toys led by the following countries:
1. South Africa: $426 million
2. Morocco: $83.6 million
3. Algeria: $67.4 million
4. Egypt: $64 million
5. Nigeria: $38.1 million
6. Tunisia: $33.5 million
7. Kenya: $33.1 million
8. Ghana: $23.1 million
9. Angola: $20.3 million
10. Mauritius: $19.6 million
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Asian Importers
Asia imported $18.6 billion worth of toys led by the following countries:
1. Japan: $5.2 billion
2. Hong Kong: $4.4 billion
3. China: $2.3 billion
4. South Korea: $1.8 billion
5. Singapore: $659.8 million
6. Turkey: $608.8 million
7. Taiwan: $558.7 million
8. India: $514.1 million
9. Malaysia: $436 million
10. Philippines: $376.4 million
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European Union (EU) Importers
European Union imported $40 billion worth of toys led by the following EU members:
1. Germany: $6.7 billion
2. United Kingdom: $6.1 billion
3. Netherlands: $5 billion
4. France: $4.6 billion
5. Spain: $2.7 billion
6. Italy: $2.5 billion
7. Belgium: $2 billion
8. Poland: $1.9 billion
9. Czech Republic: $1.6 billion
10. Austria: $1.3 billion
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Latin American and Caribbean Importers
Latin America (excluding Mexico) and the Caribbean imported $3.1 billion worth of toys led by the following countries:
1. Chile: $553.4 million
2. Argentina: $413.3 million
3. Brazil: $382.2 million
4. Peru: $330.5 million
5. Colombia: $260.5 million
6. Panama: $214.6 million
7. Paraguay: $199.6 million
8. Guatemala: $102.7 million
9. Costa Rica: $98.3 million
10. Ecuador: $75.4 million
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Middle Eastern Importers
Middle East imported $2.7 billion worth of toys led by the following countries:
1. United Arab Emirates: $1.2 billion
2. Saudi Arabia: $536 million
3. Israel: $295.5 million
4. Iran: $178.6 million
5. Iraq: $131.6 million
6. Kuwait: $116.6 million
7. Lebanon: $92.4 million
8. Qatar: $67.6 million
9. Oman: $40 million
10. Jordan: $33.8 million
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North American Importers
North America imported $36.3 billion worth of toys led by the following countries:
1. United States: $30.5 billion
2. Canada: $3.9 billion
3. Mexico: $1.9 billion
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Oceanian Importers
Oceania imported $2.7 billion worth of toys led by the following countries:
1. Australia: $2.3 billion
2. New Zealand: $389.3 million
3. New Caledonia: $22.5 million
4. Papua New Guinea: $11.1 million
5. French Polynesia: $10.5 million
6. Fiji: $8.1 million
7. Northern Mariana Is: $3.2 million
8. Samoa: $2.3 million
9. Vanuatu: $1.6 million
10. Solomon Islands: $1.3 million
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To see the 25 fastest-growing toys importers from 2012 to 2016, use the slidebar on the accompanying list. Overall, the 5-year percentage decline for globally imported toys was -1.3%.
Data source: Trade Map, International Trade Centre, www.intracen.org/marketanalysis
Top Toys Importers 2016
Fastest-Growing Toys Import Countries
Research Note: Import numbers rarely match the source exporters’ stats. Reasons for import-export statistical discrepancies include re-exports, time lags, misallocations, distinct trade reporting systems, different quantity measurements and country confidentiality rules. Also, transportation and insurance costs are sometimes added to import totals.